---
title: WISPAMERICA 2024 | Streaming Insights for ISPs
description: Explore key insights from WISPAMERICA 2024 on ISP priorities, network capacity, streaming video growth, and delivering better subscriber experiences.
image: https://www.netskrt.io/hubfs/netskrt_theme/Images/Blog%20Images/Insightsa%20From%20WISPAMERICA%202024%20Image.webp
---

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# A Few Insights from Netskrt’s VP of Sales on WISPAMERICA 2024

 March 13, 2024

[Back to the Blog](https://www.netskrt.io/blog)

## A few insights from WISPAMERICA (OKC, March 4-7)

*From Netskrt’s VP Sales – Internet Service Providers, Kevin Walsh*

[Learn more about Edge-Native Caching](https://www.netskrt.io/solutions-netskrt-for-isps)

We’re just back from the annual event, this year in beautiful Oklahoma City, and wanted to relay a few (hopefully) relevant observations. We met with almost one hundred WISPs (although most with considerable fiber infrastructure as well); here’s what we heard:

## 1.) Staying in front of the capacity treadmill is still a thing

A really big thing. A meaningful majority of the WISPs we spoke with had projects underway that would provide greater capacity (and frequently improved redundancy) between their networks and the rest of the world.

## 2.) Streaming video is driving everything

No surprise here, but the application driving the capacity treadmill is clearly streaming video and, if anything, it’s becoming even more intense. Sandvine’s [Global Internet Phenomena Report](https://www.sandvine.com/global-internet-phenomena-report-2024?hsCtaTracking=e7241161-b745-4005-b830-43fefcb12b88%7C844e56d7-0148-471e-aa34-fe9d3e4cd8b1) for 2024 found video accounts for 39% at 5.7 GB per subscriber per day.  Increased HD endpoints, as well as the beginning of 4K/60fps streaming, only worsen the situation.

## 3.) Live Sports creates new high water-marks

Streaming of live sports (such as Super Bowl LVIII which drew [123.4 Million viewers](https://www.nielsen.com/news-center/2024/super-bowl-lviii-draws-123-7-million-average-viewers-largest-tv-audience-on-record/#:~:text=Super%20Bowl%20LVIII%20Draws%20123.7,TV%20Audience%20on%20Record%20%7C%20Nielsen) across TV and streaming platforms,  and was the[most-streamed Super Bowl in history](https://operations.nfl.com/updates/the-game/super-bowl-lviii-is-most-watched-telecast-in-history/#:~:text=Most%2DStreamed%20Super%20Bowl%20Ever,record%2Dsetting%20audience%20on%20Paramount%2B.), led by a record-setting audience on Paramount+) created new high-water marks for almost all providers. Traffic engineering becomes a lot more challenging when traffic peaks are 10-15 times the typical daily peaks.

## 4.) Local Video Caching is in high demand

Local video caching, that is caching within the WISP’s network, is in incredibly high demand. This is pretty close to a no-brainer as it allows WISPs to engineer their backhaul much more efficiently. Ultimately, it reduces the slope of the capacity growth curve required to handle #1 above.

Overall, WISPAMERICA 2024 was a great show and an excellent opportunity to exchange technical insights and help WISPs build a better internet.

[Get a cache](https://info.netskrt.io/need-a-cache)

## Explore more ways to  strengthen delivery.

![](https://www.netskrt.io/hubfs/Netskrt%20Press%20Release%20Template%20(5)%20(1).png)

 Press Release

#### Netskrt to Showcase Media Over QUIC Work with Oracle at IBC 2026

 September 10, 2026

[Read More](https://www.netskrt.io/blog/netskrt-to-showcase-media-over-quic-work-with-oracle-at-ibc-2026)

![](https://www.netskrt.io/hubfs/Netskrt%20x%20Oracle%20IBC%20Blog.png)

 article

#### Netskrt and Oracle at IBC: Taking Media Over QUIC From Promise to Practice with Oracle

 September 10, 2026

[Read More](https://www.netskrt.io/blog/netskrt-oracle-demo-media-over-quic-at-ibc-2026)

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