The Netskrt CDN for Content Providers
The Dawn of a New CDN
Streaming Platforms Deserve a New Kind of CDN
The Challenge
Simultaneously delivering high-definition sporting content to tens of millions of households is fundamentally different from delivering, say, ecommerce web sites. If your CDN claims they can do both you’re right to wonder which use case is getting short shrift.
The Netskrt CDN is focused exclusively on demanding, high value payloads such as NFL games, major VOD releases, and hotly anticipated game drops. This requires being different in three very material ways.
The Dawn of a New CDN
Streaming Platforms Deserve a New Kind of CDN
Over-the-top streaming has become the dominant means by which consumers obtain video content. The future portends more of the same: more traffic, more endpoints, higher bit rates, bigger peaks associated with sports and, unfortunately, ever increasing subscriber quality expectations. Content owners depend on CDNs to get their offerings to market but their needs are changing, especially for large global streaming platforms. They need something different. They need a new kind of CDN.
The Challenge
Simultaneously delivering high-definition sporting content to tens of millions of households is fundamentally different from delivering, say, ecommerce web sites. If your CDN claims they can do both you’re right to wonder which use case is getting short shrift.
The Netskrt CDN is focused exclusively on demanding, high value payloads such as NFL games, major VOD releases, and hotly anticipated game drops. This requires being different in three very material ways.
Quality of
experience
While many streaming platforms experiment with ways to deliver “just good enough” bit rates in order to improve economics, they know that the bar is only going in one direction—up. Failure to exceed that bar can result in avoidable churn.
Whether it’s live sports or VOD, and whether the criteria is average bit rate, percentage of episodes delivered in true HD, rebuffer events, or time to first frame (TTFF), the Netskrt CDN has been shown to deliver superior quality as compared to conventional CDNs in real-world, at scale deployments for some of the largest streaming brands.
Global breadth, local depth
Streaming platforms have two requirements that are frequently in tension—the need for capacity that spans the globe and the need for verified delivery to the most important network on the planet: the serving ISP or last-mile network.
With a multi-tiered delivery infrastructure, the Netskrt CDN uniquely addresses both requirements. Partnerships with global network providers yield capacity anywhere streamers require. Direct visibility into serving ASNs—in many cases with delivery points embedded directly in ISP networks—gives streamers the validation that their content is delivered and that QoE is maximized.
Disruptive economics
The value chain connecting content owners to content consumers inevitably includes content delivery networks. Other than the few who have built their own CDNs, most content streamers employ a multi-CDN delivery strategy. The value of a multi-CDN approach for the streamer is obvious: greater risk mitigation and, typically, better overall economics.
However, the multi-CDN approach requires a vibrant ecosystem of financially stable CDNs. The last few years, with a number of well-publicized exits, has brought that into question.
What is needed is an economically disruptive, cloud-like approach to delivery infrastructure that is capable of spinning up capacity when and where it is needed. Through a number of technical breakthroughs, the Netskrt CDN creates a new model for how CDNs should be built and operated.
Get started with Netskrt
Netskrt is unique among CDNs in that we only care about one thing. And if you’re a content streaming platform, we’re guessing you care about the same thing—high quality, reliable, and efficient delivery of live and on-demand streaming video to your paying customers.
Quality of experience (QoE)
While many streaming platforms experiment with ways to deliver “just good enough” bit rates in order to improve economics, they know that the bar is only going in one direction—up. Failure to exceed that bar can result in avoidable churn.
Whether it’s live sports or VOD, and whether the criteria is average bit rate, percentage of episodes delivered in true HD, rebuffer events, or time to first frame (TTFF), the Netskrt CDN has been shown to deliver superior quality as compared to conventional CDNs in real-world, at scale deployments for some of the largest streaming brands.
Global breadth, local depth
Streaming platforms have two requirements that are frequently in tension—the need for capacity that spans the globe and the need for verified delivery to the most important network on the planet: the serving ISP or last-mile network.
With a multi-tiered delivery infrastructure, the Netskrt CDN uniquely addresses both requirements. Partnerships with global network providers yield capacity anywhere streamers require. Direct visibility into serving ASNs—in many cases with delivery points embedded directly in ISP networks—gives streamers the validation that their content is delivered and that QoE is maximized.
Disruptive economics
The value chain connecting content owners to content consumers inevitably includes content delivery networks. Other than the few who have built their own CDNs, most content streamers employ a multi-CDN delivery strategy. The value of a multi-CDN approach for the streamer is obvious: greater risk mitigation and, typically, better overall economics.
However, the multi-CDN approach requires a vibrant ecosystem of financially stable CDNs. The last few years, with a number of well-publicized exits, has brought that into question.
What is needed is an economically disruptive, cloud-like approach to delivery infrastructure that is capable of spinning up capacity when and where it is needed. Through a number of technical breakthroughs, the Netskrt CDN creates a new model for how CDNs should be built and operated.
Get started with Netskrt
Netskrt is unique among CDNs in that we only care about one thing. And if you’re a content streaming platform, we’re guessing you care about the same thing—high quality, reliable, and efficient delivery of live and on-demand streaming video to your paying customers.